The $9.5 million Magic Key class action settlement offers a glimpse behind the curtain that Disneyland rarely shares with the public and provides a rough estimate of what annual passholders are worth to the Anaheim theme park.
Disney agreed in September to settle a federal lawsuit alleging that annual passholders who purchased the $1,399 Dream Key in 2021 were unable to make theme park reservations at Disneyland and Disney California Adventure despite the promise of “no blockout dates.”
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As a result of the class action suit, each of the 103,435 Dream Key annual passholders will get $67.41.
With a little back-of-the-napkin math, those few numbers offer surprising insight into the billions Disneyland takes in annually from Magic Key passholders and daily visitors.
While $67 won’t even pay for a ticket to Disneyland on the cheapest day of the year, the $9.5 million Magic Key class action settlement represents a refund of nearly three weeks of theme park access for annual passholders.
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Crunching the numbers, the Dream Key cost passholders about $3.83 per day — an amazing bargain compared to the $104 to $194 visitors pay for daily admission.
Disneyland’s lawyers basically agreed to pay Dream Key passholders for about 18 days of access to the Anaheim theme parks in the class action lawsuit.
The $67 payout works out to just under 5% of the cost of a $1,399 Dream Key annual pass.
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The $9.5 million settlement represents just under 7% of the $144.7 million Disneyland raked in from 103,435 Dream Key passholders in 2021.
The settlement offers the first official headcount of Magic Key annual passholders — a number that Disneyland has carefully guarded for decades.
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