Sprouts Farmers Market held a grand opening Thursday, Oct. 12 for a state-of-the-art distribution center in Fullerton that’s designed to shorten product delivery times and enhance the freshness of produce shipped to Sprouts markets.
The 337,000-square-foot facility, at 1829 E. Orangethorpe Ave., began operation in April and currently serves more than 95 Sprouts locations within a 250-mile radius. It’s equipped with temperature-controlled “ripening rooms” that are kept at 34 and 55 degrees to support the ripening process.
“This ensures optimal conditions for produce storage, providing shoppers perfectly ripe avocados and bananas,” Sprouts CEO Jack Sinclair said.
Sprouts said the center, which employs more than 190 workers, will reduce transportation-related emissions by shaving an estimated 725,000 miles from current delivery routes due to its closer proximity to stores.
The Fullerton facility is just 26 miles from Los Angeles, for example, while the company’s next closest distribution center in Union City, Ca. is 368 miles away.
The Phoenix-based grocer operates additional distribution centers in Aurora, Colo. Glendale, Ariz. Orlando, Fla., Wilmer, Texas and East Point, Ga.
A recent survey from Deloitte show that 68% of shoppers are willing to pay top dollar for fresh foods. On average, consumers will pay up to 28% more for fresh food as opposed to frozen, canned or processed alternatives.
But at least 80% of consumers and grocers think food suppliers have raised prices more than necessary to increase their profits.
Price is a top consideration when buying fresh foods, the study said, but consumers also look more to information related to supply chain and sustainability.
The Fullerton facility incorporates Sprouts’ dedication to sustainability with 11 electric vehicle charging stations for employee use and an EV terminal truck to assist with daily yard operations. The grocery chain also plans to incorporate solar panels at the center.
The…
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