Rapper and Long Beach icon Snoop Dogg has parntered with Skechers for a Super Bowl commercial featuring one of his hit songs, as well as some special guests.
NFL stars-turned-broadcasters Howie Long and Tony Romo, as well as Martha Stewart — a friend of Snoop’s — will make cameos in the 30-second commercial that will air in the United States and Canada during the fourth quarter of Super Bowl LVII on Sunday, Feb. 12, according to a Skechers press release.
The commercial was conceptualized by Snoop — whose given name is Calvin Broadus Jr. — and features the Manhattan Beach company’s Skechers Hands Free Slip-ins. The commercial will also include Snoop’s hit song, “Who am I? (What’s my name?).”
“I’m excited to partner with Skechers, who always brings something for everyone— just like me,” Snoop said in a statement. “In this commercial, I got together with some of my friends, who also all have very active lifestyles and want to be stylish and comfortable at the same time, which we can do with Skechers. They’re shoes for all walks of life.”
Skechers, which has its headquarters in Manhattan Beach, has been advertising during the Big Game since 2010, when NFL legend Joe Montana starred in the company’s first commercial for the game, according to the release.
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