Historic Main Street in Garden Grove will come alive with song, dance and vibrant floral displays with the second annual Flower Street festival, a free two-day celebration that will help Little Saigon mark the start of the Lunar New Year.
“Flower Street on Historic Main” is modeled after the Nguyen Hue Flower Street festival in Vietnam, organizers say, a Lunar New Year tradition featuring cultural and entertainment events and elaborate floral designs that attracts more than 2 million visitors annually. The Flower Street celebration joins a vibrant tradition of Lunar New Year events in Orange County.
This year’s Flower Street festivities include a retooled Lunar New Year’s Eve countdown on Feb. 9 and day-long street festivals on Feb. 10 and 11 that aim to bring the Flower Street tradition to an American audience while showcasing the richness of Vietnamese culture.
Organizers reflected on last year’s inaugural festival and previewed plans for this year’s event during a recent press conference at the District 1 Deli on Main Street that featured Vietnamese food and drink, a mini fashion show and remarks by various stakeholders.
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“Our efforts paid off,” Phillip Ho, a member of this year’s organizing committee, told the crowd about the 2023 festival. “We saw the families of Garden Grove and surrounding communities laughing and smiling and taking lots of pictures. We hope to bring the same energy and joy to Garden Grove with each additional event.”
More than 15,000 people attended last year’s festival, organizers said. They are hoping to attract even more this year.
During the festival, Main Street will be closed to traffic from Garden Grove Boulevard to Acacia Parkway so that participants can freely visit shops, take photos with floral displays sponsored by community groups and…
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