The Left Coast Luau festival will make its debut at Oak Canyon Park in Silverado on Saturday, Sept. 9. Headlined by rockabilly group Reverend Horton Heat, the single-day event is set to deliver a heavy dose of fun and rock ‘n’ roll, but it’s also raising money for a good cause.
Following the devastating wildfires that ravaged the Hawaiian island of Maui and claimed the lives of over 100 people earlier this month, Orange County-based concert promoter Brew Ha Ha Productions announced that all of its profits from the Left Coast Luau would directly benefit the Maui Strong Fund.
The Reverend Horton Heat’s James Heath, who hails from Dallas, Texas, but has successfully headlined concerts and festivals in Southern California for decades, said that turning the festival into a benefit was a smart move. The cause resonates deeply with his band since “our music shares so much with this community,” he noted during a recent phone interview.
“It’s a great thing that the festival is helping so many people out during a time that feels uncertain, I’m just happy to be a part of it,” he continued.
Brew Ha Ha Productions owner Cameron Collins, who produces craft beer and music festivals throughout Southern California and beyond, said that he and his team were inspired to donate to the fund after watching the work some of their fellow brewers were doing in Maui via social media.
“I know Garrett (Marrero), who owns Maui Brewing, and he was posting and going live from there and he’s been running around and bringing in supplies and generators and all of that stuff, so we’ve been following that,” Collins said during a recent phone interview. “I was just like ‘Man, this is crazy,’ and sending him notes of encouragement. But then I woke up and I was like, you know what, I can’t just support people by telling them ‘You’re doing great.’ You have to take it upon yourself to do something and Tiffany (Collins) and I wanted to donate all the profits…
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