The NAMM Show, running from Thursday, April 13 through Saturday, April 15, returned to the Anaheim Convention Center with its annual preview day on Thursday. A limited group of vendors gathered outside the main exhibit hall to demonstrate their latest products, including several tech and gear innovations this weekend.
The NAMM (originally National Association of Music Merchants) convention has been held in Anaheim since 1978 and draws more than 115,000 registrants from over 130 countries each year. Much like other in-person events disrupted by the coronavirus pandemic, the convention opted for a virtual event in 2021.
Last year it returned with a scaled-down hybrid show, allowing a limited number of guests to attend in person while offering live stream and on-demand options. The convention plans to come back with its usual mid-January dates and at full capacity in 2024. Still, this year continues to bring big brand names such as Yamaha, which had a booth that displayed its new releases of acoustic guitar models, the FG9 R and FG 9 M.
“Since the 1960s, FG has been in the market in the United States,” said Michael Garant, marketing manager for guitars at Yamaha. “This takes all our 50 years of learning and building and then talking to players about how they feel about its sound, playability and how it accompanies their voice.”
Yamaha experimented with the designs, which resulted in two FG9 models, the FG9 R with a rosewood back and the FG9 M with a mahogany back. The FG9 R retails for $6,780, and the FG9 M at $6,620.
Another booth by Dingwall Guitars showcased Duran Duran‘s bass player John Taylor’s signature bass inspired by the band’s “Rio” album. The sleek bass design incorporates the colors of the album and a symbol that resembles an eye found on the album’s cover on the bottom right. The symbol is embedded into the bass guitar’s neck.
“The story behind it, unofficially, was, this is an icon that someone found in the catacombs…
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