Disneyland saw attendance rise during the spring and early summer months and visitor spending increase thanks in part to higher ticket prices, according to the latest Disney quarterly report.
Disney Parks, Experiences and Products revenues increased 13% to $8.3 billion during the company’s third quarter of 2023 that ran from April 2 to July 1, according to the company’s earnings call on Wednesday, Aug. 9.
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“Results at Disneyland resort were up modestly compared to the prior year quarter,” according to the quarterly report.
Increased visitor spending at the Disneyland resort was primarily due to an increase in average ticket prices, according to the quarterly report.
Higher attendance and visitor spending at the Disneyland resort were largely offset by higher costs driven by inflation, according to the same report.
Disneyland has driven attendance and visitor spending throughout the year with the opening of the reimagined Mickey’s Toontown and the 100th anniversary celebration of the Walt Disney Company. Disneyland’s most recent price hike raised daily admission prices to $104-$179 and Magic Key annual passes to $449- $1,599.
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The planned closure of the Star Wars: Galactic Starcruiser themed hotel after less than two years of operation hurt financial results at the Walt Disney World resort in Florida.
Disney will take a $250 million hit on the Starcruiser hotel closure in “accelerated depreciation,” Disney’s interim CFO Kevin Lansberry said on the earnings call.
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