This year’s Titan Day of Giving will take place on March 6, with a tagline of “Embark on a mission to transform Titan lives.” Grace Johnson, director of annual giving, university advancement, said she and her colleagues are hoping to raise $550,000 from 2,500 donors.
Most schools count on raising money on the nationally recognized “Giving Tuesday,” following Black Friday after Thanksgiving. But in 2019, Cal State Fullerton began laying the groundwork for a Day of Giving of its own, and it was launched on March 12, 2020, just as the COVID-19 pandemic was causing institutions to shut down.
Despite those obstacles, Johnson remembered thinking “We’re just going to press on,” adding, “It was a great success, and it has grown the last four years exponentially.”
That first year, CSUF raised $239,139. The university raised $528,969 with the Day of Giving in 2023.
The entire university community is invited to support the effort and donations of every size are welcome, she said.
“We have companies that do provide matching gift funds,” Johnson said. “PepsiCo, 7 Leaves, California Bank & Trust and Anaheim Ducks are just a few that are providing some unrestricted support to be used as matching gifts and challenges. But we rally our entire community. We love to have alumni supporting the programs, centers or clubs that meant something to them, or that they received support from.”
Donors also include faculty, staff, and students who feel passionate about supporting the university, she said.
“We want every single person involved in some way, shape, or form,” Johnson said. “And for most people, that starts with the most basic thing of making a gift.”
Anyone who wishes to donate can direct their gifts to a particular college, club or organization in the university that they care about. “Anything on this campus that you love, you can support it. And in every single way, whether we think about it or not, it does absolutely make a…
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