At this new indoor playground you don’t just look at everything that’s on display, instead you can walk on gooey stuff, stick your hands in vats of ooey matter or splatter it all over the walls and fling it at your friends because this new place is all about making a mess with slime.
Yes, slime.
Los Angeles is about to get slimed when Sloomoo Institute, an interactive space dedicated to the gooey matter, opens Sunday, Sept. 8.
“Sloomoo Institute is a world of play, hands-on tapping into your senses and letting the rest of the world go,” said Karen Robinovitz who, along with her friend Sara Schiller, co-founded the Sloomoo Institute in New York in 2019 before opening other locations in Atlanta, Chicago and Houston.
“We have endless handmade slime that look like sculptures, you can walk on slime, you can sling shot slime, you can customize slime and design your own, in L.A. there’s an exclusive sound bath, there’s even a lake of slime,” she added.
The new Los Angeles version is a permanent attraction located inside a hot pink building on Fairfax Avenue across from The Grove.
“For me this is really a place you can come and play as a family and get off your devices, roll up your sleeves and get in and activate all four of your senses,” Schiller said.
With hundreds of gallons of colorful slime, the facility is aimed at kids and adults as an over-the-top, dopamine-inducing attraction that can also be therapeutic, Robinovitz said.
Robinovitz speaks from experience when it comes to the healing power of slime. The Sloomoo Institute was founded after she went through a pair of family tragedies when she lost her husband and cousin within a few months.
“It’s much more than a kid’s toy. Slime has been incredibly therapeutic for me on a personal level. I was in a very bad place seven years ago and in a pretty crippling depression,” she said.
Then on a random day she hung out with a friend and her then-10 year-old-daughter who was playing with slime.
“I…
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