With the goal of sharing their love of whiskey and looking to dispel stereotypes about what women drink and in particular that whiskey is somehow for men only, two cousins who acquired a taste for the drink while traveling the country are making a stop in Long Beach for a tasting event featuring their recently launched brand.
“We do a lot of events that are women-centered because we’re women and we want to bring more women into the whiskey world and connect with women who are already whiskey drinkers,” said Anna Axster, who along with her cousin Wendelin von Schroder launched Lodestar Whiskey this year.
The pair will team up with Women Who Whiskey, a whiskey club that was started in 2013 to connect like-minded women who love or want to learn more about whiskey, for the Nov. 20 event. It’s taking place at Long Beach’s Watch Me! Sports Bar, California’s first bar to broadcast primarily women’s sports.
“It just seemed like the perfect trifecta of three organizations coming together to celebrate whiskey and women in that space,” Axster said.
Axster and von Schroder were both working in artist management and touring with bands, which is how they developed their love of whiskey while sipping on the spirit backstage, in bars and restaurants all across the country.
“We really got into it basically through traveling and whiskey was the drink of choice in that space and that world,” Axster said.
They got into it so much that they decided to start their own brand of whiskey with the goal of appealing to women drinkers.
“We developed our love for whiskey over years while in the entertainment industry and traveling around and we met other women who really love whiskey too. But we all felt like there wasn’t really a brand out there that we as millennial women felt really represented. We also felt whiskey was still being predominantly marketed towards men and not as much to women so we wanted to change that,” von Schroder said.
Lodestar is a blend of…
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