Embracing the ocean breeze and the sunny energy of Long Beach, Boots in the Park is set to mark its debut at the Queen Mary Festival Grounds on Saturday, March 23.
What began as a gathering for country music lovers at SilverLakes Sports Complex in Norco in 2018, has swiftly evolved into a traveling music festival, weaving its way across California and beyond. From Bakersfield, Fresno, San Diego and Santa Clarita in California to Tempe, Arizona, Boots in the Park has planted its roots wherever “country music is needed,” festival producer Steve Thacher of Activated Events said during a recent phone interview leading up to the festival’s inaugural run in Long Beach.
“There’s been a great pull for us to bring more of our events to the city of Long Beach for quite some time and especially the past few years, and for whatever reason, the stars aligned, the day aligned, and now we’re here,” Thacher added.
The single-day event will feature headliner Lee Brice with additional support from Chris Janson, LoCash, Leaving Austin, Heidi Merrill and DJ Luwiss Lux. Boots in the Park Long Beach comes off the heels of Activated Events’ latest Long Beach event, Coastal Country Jam, which debuted in the area back in September. The two-day event showcased headliners Blake Shelton and Tim McGraw, which drew crowds from all over Southern California and beyond. For Thacher and the Activated Events team, the Coastal Country Jam’s success served as both validation and inspiration, prompting the expansion of its Boots in the Park brand.
After meticulously tracking the origins of attendees for more than 100 Activated Events productions over the past few years, Thacher said that Long Beach consistently topped the list in terms of resident turnout.
“Once we realized that, it just was a no-brainer,” he said.
It was imperative to ensure that Boots in the Park’s debut in Long Beach would distinguish itself from previous iterations and Thacher also noted the…
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