Perspire Sauna Studio is expanding its Southern California footprint, bringing new studios to eight area cities.
Founded in 2010, the Costa Mesa-based sauna franchise operates 12 locations, including Irvine, Huntington Beach and Santa Monica.
The expansion into 2024 will include eight new studios in San Clemente, Irvine, Laguna Woods, Calabasas, Manhattan Beach, Brentwood, West Hollywood and Venice. Three additional locations are coming to Berkeley, Chico and West San Jose.
Most Perspire studios are located in spaces that were previously occupied by other retail tenants.
Perspire founder and CEO Lee Braun said California is the company’s biggest market because of the state’s health-conscious communities.
“If you’re living in California, you generally want to be outdoors exercising and enjoying that kind of lifestyle,” he said. “Our studios offer the opportunity for a bit of recovery.”
Perspire offers infrared and red-light therapy that, unlike traditional saunas that heat up the air around you, heat up the body without warming the air. The company says the infrared waves, which penetrate the skin, muscles, joints and tissues, are designed to improve circulation, oxygen flow and help to detoxify the body, according to Braun.
“It’s really like an improvement on traditional saunas,” he said. “With a traditional sauna, you stay in 15 minutes and your nose is burning and you’re overheating. But our saunas just warm up your core temperature by two to three degrees and you’re able to stay in longer. You have more of a cathartic, overall sweat experience.”
Perspire has 30 locations open with more under development throughout the U.S.
Maria Kirgan operates Perspire studios in Dana Point and Laguna Niguel. In February, she opened another one in San Clemente.
“We’re getting about 600 people a week at each location,” the 50-year-old Laguna Nigel entrepreneur said. “In January, we hit about 3,000 sessions in Dana…
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