Thanks to technological innovation, consumers can rent virtually anything with a tap of their finger, from cars to homes to movies. It’s simple, it’s fast, and it provides a sense of instant gratification.
It’s also sustainable. As many consumers look to be more green, it only makes sense to, so to speak, share the wealth. After all, how many pairs of Jimmy Choos does a girl need?
Capitalizing on the sustainability trend, Brentwood-based children’s clothing rental platform Stylette is giving parents a way to dress their kids (aged 6 months to 10 years) in the latest fashion while avoiding the guilt that can come with overconsumption.
A recent study from market research company Research and Markets forecast the retail rental industry to rise at a rate of about 11% between now and 2031. Rent the Runway, Style Lend, and Lending Luxury are some of the major players in the online clothing rental industry targeting adults. But what about clothing for children?
In 2020, health and wellness entrepreneur Sheena Jongeneel was pursuing her master’s degree in business administration at Pepperdine University. At the time, she was dealing with the challenge of her toddler growing faster than her budget. She was paying a good deal for clothes that in a few months would no longer fit the youngster. As a solution, she co-founded Stylette with fellow mother Kim Kreuzberger.
Looking forward
Stylette customers browse the company’s catalog of clothing and accessories, including dresses, hair accessories and suits (most items cost less than $100 to rent), find their desired sizes and select a five-day or 10-day rental period. After the rental period is over, they send the items back or purchase them through Stylette.
Stylette’s clothing brand partners include Nelly Stella, Tutu Du Monde and Luna Luna. The startup buys clothing from these companies at wholesale prices, but plans to partner with companies on a commission basis, a system that would give brands a portion of…
Read the full article here
