Loop Media is giving its customers a way to develop and create their own branded entertainment channels.
The Burbank-based short form-video distributor is making the new service free to its enterprise customers.
According to a release from Loop Media, the company will curate for its enterprise clients a channel that is brand- and business-specific.
“Some advertising and streaming platforms charge businesses up to hundreds of thousands of dollars to create a customized business channel,” the company said. “Loop Media now does this for free and makes it easy and seamless for enterprise businesses to have their own branded channel on their venue screens distributed via the Loop TV network and the highly secure Loop Player.”
Jon Niermann, the chief executive of Loop Media, said that enterprise businesses are consistently looking for ways to control costs as they seek to grow revenue and attract new customers.
“Their in-venue screens are a powerful way to do that, by providing their own branded content to entertain customers and increase dwell time, while showcasing and enhancing their brand, services and products,” Niermann said in a statement. “Loop Media can help drive this process at no cost to the business.”
Differentiating itself from others
Torrae Lawrence-Mitchell, vice president of enterprise for Loop Media, said the company knows how important it is for its enterprise clients to differentiate themselves from the competition.
“The ‘Customized Business Channel’ is just another example of how Loop TV continues to reinforce its commitment to delivering innovative solutions to meet the demands of our enterprise clients,” Lawrence-Mitchell added in a statement.
And the company’s Chief Revenue Officer Bob Gruters said that more advertisers today want brand-safe media, especially when buying digital video.
He believes that that the company’s small- and medium-business and large-enterprise product is exactly what many media…
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