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Home Business

LABJ Stock Index: February 10

LA Business Journal by LA Business Journal
Feb 10, 2025 9:03 pm EST
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Make a Plan That ‘Future You’ Will Love

Money can’t buy love, but it might fund happiness – if used wisely. By understanding the power of intentional planning and decision-making, we can align our financial goals with our personal aspirations.

That principle lies at the heart of our intent-driven approach: crafting a wealth strategy that leverages financial resources to achieve what truly matters in life.

What we do together

The first step in our approach is to explicitly identify the primary purpose, or intent, for your wealth. We then define personal goals that support these intentions, each with four key components: a dollar amount, a label, a time horizon and a priority level.

These goals are organized into categories, or buckets, such as liquidity, lifestyle, legacy and perpetual growth. By aligning different pools of capital with strategies tailored to each bucket, we can effectively focus our wealth on achieving long-term.

The utility of mental accounting

In making a plan, we embrace the behavioral bias of mental accounting. This is the process by which we value money differently depending on the source or use of that money – $10,000 in casino winnings just feels very different from a $10,000 pay raise; $10,000 earmarked for gifts feels different from $10,000 targeted for home maintenance. Not surprisingly, we spend casino winnings more carelessly than salary; we buy gifts more joyfully than we pay bills.

This may not be entirely rational, but it’s quite useful. It prevents us from getting overwhelmed and, if done intentionally, allows us to pursue multiple financial goals with efficiency and focus.

Defining the future

We’ve all experienced the challenge of sticking to a diet, exercise routine, or financial strategy, only to be tempted by immediate gratifications like a delicious dessert or a hot investment trend.
Behavioral science tells us this happens because we lack a connection to the long-term consequences of our actions. Whether…

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LA Business Journal

LA Business Journal

The Los Angeles Business Journal, established in 1979, is a weekly newspaper and online news source in Los Angeles, California, which provides coverage of local business news. According to the Journal's website, it has a weekly print circulation of 24,000 and over 40,000 unique monthly website visitors.

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