Mickey’s Toontown should feel more welcoming, playful and calming with less pavement, dead spaces and cartoon intensity when the kid-centric themed land at the back of Disneyland returns after a yearlong makeover.
“This whole job wasn’t about tearing down Toontown and restarting,” Walt Disney Imagineering’s Jeff Shaver-Moskowitz said. “This whole job was about keeping what everybody loves about Toontown and making it better for the next generation. We tried to be careful about surgically taking what wasn’t working for us and fixing that up and keeping and preserving and bettering what was there.”
Shaver-Moskowitz led a hard hat construction tour of Toontown for the media last week ahead of the grand reopening of Mickey Mouse’s neighborhood on Sunday, March 19.
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No longer does Toontown feel like a place designed by Roger Rabbit while amped up on too many Red Bulls and binge-eating a king-size bag of Skittles.
Imagineering wants the new Mickey’s Toontown to be a place for kids ages 3 to 9 and their parents to blow off steam, chill out and decompress after a busy day at Disneyland.
The colors have been toned down and the cartoon intensity has been turned down — or should we say “tooned down.”
“The color palette for Toontown was softened and pulled down instead of being those crazy cartoon colors to make it more welcoming and more soft and sweet,” said Shaver-Moskowitz, Imagineering’s Executive Portfolio Producer for the Disneyland Resort.
At first glance, Toontown feels largely unchanged. For the most part, everything is still in the same place. The ends of the land continue to be anchored by Roger Rabbit Car Toon Spin and a kiddie roller coaster with Toontown City Hall, Donald’s Boat and Mickey, Minnie and Goofy’s houses in between.
But Imagineering has introduced plenty of new details both obvious and subtle. For…
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