City of Industry-based seller of fitness equipment, Sunny Health & Fitness, has acquired U.K.-based JLL Fitness for an undisclosed sum. The purchase is expected to help Sunny grow its global footprint.
“This partnership unites two established industry leaders with a shared commitment to making fitness more accessible, quality driven and empowering,” a press release announcing the sale said.
The two added that the companies’ philosophies were closely aligned and would work “on helping users reach their goals through practical, tech-enhanced fitness solutions.”
Sunny specializes in connected fitness strategies. With JLL, the company plans to offer more smart equipment.
“The global fitness industry is experiencing robust growth, driven by consumers seeking flexible, at-home solutions that offer the engagement and accountability of a gym. By joining forces, Sunny and JLL are positioned to deliver greater value, innovation, and reach, creating a transatlantic powerhouse,” the two said in a release.
Read the full article here