As Sexxy Red unleashed the first downbeat of “Rich Baby Daddy” at the Rolling Loud Festival at Hollywood Park in Inglewood on Friday, March 15, the energy on the blacktop in the shadow of SoFi Stadium became palpable.
Fans turned the parking lot into a full-fledged dancefloor as the St. Louis, Miss. rapper launched into the fan-favorite anthem, which helped secure her more recent meteoric rise to fame as the song pulsated through TikTok feeds and social media timelines.
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Whether fans found themselves at the front of the barricade or lingering in the back, they sang along to Red’s lyrics as she rapped, “hands on your knees, hands on your knees.” And that’s exactly what the crowd did.
“Rolling Loud, thank you for having me, I see each and every one of you dancing. This is the energy I want right now, so let’s do this,” Red shouted to the audience before transitioning into her breakout hit “Poundtown.”
The energy of that set permeated throughout the day. With high excitement coming from attendees and hip-hop music echoing in the atmosphere, it felt like a momentous occasion, marking Rolling Loud’s milestone 10th anniversary celebration. The renowned global hip-hop festival, known for its flagship events in cities like New York and Miami, made its return to Hollywood Park for the second consecutive year. This time, the logistics seemed to flow more seamlessly, with three stages, an array of food stands, beer gardens, and even carnival rides, providing concertgoers with an overload of entertainment options to revel in.
Rolling Loud continues on Saturday, March 16 with performances by Post Malone, Suicideboys, Big Sean, Fuerza Regida, Summer Walker, Flo Milli, Bones, Larry June, Danny Towers, Hoosh and more. It wraps up on Sunday, March 17, with performances by Future and Metro Boomin, Don Toliver, Ski Mask The Slump God, Chief…
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