After moving out of L.A.’s Arts District, Stumptown Coffee Roasters has a new coffee shop with a new spin.
The café is at 1982 Lincoln Ave. in Pasadena, a block from John Muir High School and near Altadena.
Although its soft opening was a few days ago, Jon Perry, vice president of retail, said it is starting to look like a neighborhood hangout.
“We have over 400 customers from our website who live in a pretty small radius of our cafe. We knew that folks might be excited to have a space and experience the whole expression of Stumptown.”
Stumptown will celebrate the grand opening with an all-day party on Saturday, Feb. 17.
It will run 8 a.m. to 6 p.m. and include swag bags for the first 50 customers, a DJ 10 a.m.-2 p.m. and mocktails crafted by Han Suk Cho of Kato restaurant, 1-4 p.m.
Stumptown was founded in Portland, Oregon, in 1999. It is part of the third wave coffee movement that emphasizes relationships with growers and care in roasting to bring out the flavor of coffee beans, according to president Laura Szeliga. Later it became a leader when cold brew emerged as a trend.
“We’re truly what marketers call omnichannel,” she said in a joint phone interview with Perry. “We have a wholesale business and we’re fortunate to have many cafe and restaurant partners throughout the country. Our blends are available in grocery stores. We have the cafe business, and then we also have a growing e-commerce business.”
Stumptown is available through such market chains as Whole Foods and Sprouts, she said, as well as directly to consumers online. Its website lists cafes in Portland and New York, and they are as much about hospitality as coffee, she said.
“They have a common Stumptown DNA, but each one is unique to its neighborhood.”
Stumptown opened its Los Angeles cafe and roastery on Santa Fe Avenue in 2013. But in the wake of the COVID-19 pandemic, Stumptown decided to do the roasting in Portland and didn’t need as much space, according…
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