Sunday’s Super Bowl event between the Kansas City Chiefs and the San Francisco 49ers proved the perfect opportunity for Visit Newport Beach to market the luxury beach community and make it part of pop culture conversation, its CEO said.
An hour after the big game, Visit Newport Beach will host a 1,000-drone light show over Allegiant Stadium in Las Vegas. Along with paying tribute to the winner, the display will include images of Newport Beach. It will last 12 minutes and be visible from the stadium, the Las Vegas Strip and will be live-streamed.
“Our goal in terms of positioning Newport Beach is making sure we’re part of popular culture and engaged in an event people are talking about,” said Gary Sherwin, the tourism bureau’s president and CEO.
Visit Newport Beach “did outreach” in Arizona last year when it hosted the Super Bowl and had a float in this year’s Tournament of Roses Parade.
The “Touch Down Newport Beach” drone show will celebrate football’s biggest day of the year, but is also meant to get Super Bowl fans to begin thinking of summer vacations or a place for meetings. Las Vegas is among the city’s target markets and is only a 40-minute flight away.
Those watching Sunday will be able to win a two-day stay at the Balboa Bay Resort by capturing a QR code on their phone from the drone display.
If they win, besides staying at the waterfront property along Pacific Coast Highway, they’ll also be treated to an electric boat cruise, a two-hour Moke cart rental, $500 in food and beverage credits, and a $200 gift card to Fashion Island, the city’s popular outdoor shopping center.
And if the light show doesn’t get people hyped enough, Visit Newport is also launching a commercial tailored to football fans that will air in 60,000 hotel rooms along the Las Vegas strip. Sherwin said Visit Newport Beach did something similar during Super Bowl LVII hosted at State Farm Stadium in Glendale, Arizona.
“Some of our most important…
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