Since its founding in 1999, online deal discovery platform Slickdeals LLC has gradually pivoted its business model as technology and the online shopping experience have changed.
The Santa Monica-based company is now driving growth forward with a sweeping shuffle across its executive leadership board, including the appointment of Neville Crawley as its chief executive at the beginning of the month. Crawley, who joined Slickdeals as president in January of last year, said he has a priority as the head of the company: to create a shopping experience users will visit every day.
Crawley is taking the place of Josh Meyers, who had been serving as chief executive of the company since 2013 and is staying on as executive chair. Along with the promotion of Crawley, Slickdeals has appointed Ken Leung, Elizabeth Simer and Josh Phillips as the company’s chief technology officer, chief business officer and chief product officer, respectively. Previously headquartered in West Hollywood, the company moved its office to Westwood on Jan. 9.
Evolving with the internet
Slickdeals began in the early days of the internet as a newsletter in which founder Van Trac shared sales, promotions and discounted items that he found online for others to purchase, which latter blossomed into a forum-functional website with an online community of users sharing deals with one another. Slickdeals has active partnerships with brands including Walmart Inc., Adidas AG, Best Buy Co. Inc., Dell Inc., eBay Inc., Macy’s, Recreation Equipment Inc. and Sam’s West Inc., but Crawley said that the platform’s most valuable source of content comes from its users.
“Now it’s more of a marketplace, but I think the throughline through the whole (company), and the thing that’s made Slickdeals successful and is the thing we’re building on, is its community,” Crawley said. “Once you get a community around a topic, it tends to be very enduring and grow and thrive over time. So, although the…
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