If you go to one of Taylor Swift’s widely-anticipated, sold out shows and don’t return home with merchandise, did you even go?
If you get merchandise but couldn’t score tickets, isn’t it kind of like you went?
This seems to be the mentality of a lot of giddy fans, who lined up on Wednesday, Aug. 2, at SoFi Stadium – a day before the first of Swift’s six Inglewood concerts – for official Swiftie merchandise.
To ease the almost-guaranteed rush for T-shirts, posters, hoodies, postcards, guitar picks, and various other T. Swift mementos, Swift and SoFi announced that the day before the first show, a merchandise stand outside the stadium would be open.
Queue the masses.
Early merch for Taylor Swift | The Eras Tour is now available at #SoFiStadium! 👚💝
Open today 8/2 until 7PM and again on 8/6 from 10AM to 7PM. #TSTheErasTour pic.twitter.com/AC42CfbsQi
— SoFi Stadium (@SoFiStadium) August 2, 2023
The stand was officially open from 10 a.m. to 7 p.m., but – to no surprise – the Swifties came early.
the merch line at sofi stadium at 8:52am (trucks don’t open until 10am) #TaylorSwift #TheErasTourTS #merchtruck pic.twitter.com/yr7YIvTyG0
— Reza Nosrati (@rezanosrati) August 2, 2023
And if you think that’s early, get this: Some superfans seemingly camped overnight to be first in line for the merchandise’s inaugural day in LA.
@jiselleperezzz its only 6:30 am too #losangeles #erastour #taylorswift #jisellejolene #viral #erastourfriendshipbracelet #camping #merchtrucktaylorswift
♬ original sound – andierogas
We’re out here for Taylor Swift merch 🩷 pic.twitter.com/IWcgcZdpDv
— Destiny Torres 🦋🇸🇻🦋 (@lovely_dee96) August 2, 2023
The turnout was huge and, paired with 80 degree temperatures, the line made it a Cruel Summer day for many: Fans reported waits from three to five hours.
This is the Eras Tour Merch line RIGHT NOW in LA at Sofi 🤯🤯 they opened at 10am today (she doesn’t go on until…
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